New Year’s Polar Bear Plunge at Big Cedar Lake

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About 25 people jumped into Big Cedar Lake on New Year’s Day for the 3rd annual Polar Bear Plunge at the House of Heileman’s. “I’ve been doing this about seven years,” said Wade Mauland who took the plunge with his son Dane. “If I can do this…. I can do anything.”

Heileman’s celebrated afterwards, ringing in the New Year with drink specials, free food, and New Year’s Day football on the big screen.

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Photos courtesy Tami and Wade Mauland.  More at houseofheilemans.comIMG_1065-1

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