Junction 45

Slinger High School marketing class works on local business rebranding |  By Alexia Kossow

April 5, 2019 – Slinger, WI – Slinger High School’s Advertising and Promotion class was presented with the task of re-branding the outdated frozen yogurt shop, “Fill N’ Chill” located in downtown Slinger.
Presentation to Fill N' Chill
Presentation to Fill N' Chill

Students were asked to make improvements regarding the name and logo, refinishing adjustments, as well as other important business elements including the hours of operation and positioning the frozen yogurt store.

In the beginning, the students began the process by taking notes on the subject matter and openly discussing with their team their thoughts and ideas. After that, the teams considered all ideas and came together to determine which ideas would meet the requirements and needs of the newest owner, Kerri Ast.

Presentation to Fill N' Chill

The process continued with the students taking their ideas and constructing them to become real life. The students used computer programs to build logos and floor plans, and then assembled information on their recommended business plans to later present to the owner of Fill N’ Chill.

On presentation day, students made their final preparations and rehearsed their presentations to ensure they maintained the professionalism the project was aiming towards.

A lot of nerves were present leading up to the presentation, but overall many of the teams had a wide variety of ideas that all contributed to owner Kerri Ast’s overall business plan.

Slinger student Owen Zaskowski said, “Our team suggested a name change and created ‘Myogurt,’ and a color scheme of dark green, light green, and Irish cream color, in hopes of developing a feel that is healthy, yet fun.”

Even though Ast decided to keep the name Fill N’ Chill, she was so impressed with all the student ideas.

Slinger H.S. marketing class

Students applied their in-class knowledge on basic business principles and applied them to the real-world business atmosphere.

This Fill N’ Chill business presentation allowed Slinger High School students to get a real-life experience on how to create a business plan and present their ideas confidently and professionally. Students have been given the opportunity to encounter the types of things that marketing agencies observe everyday.

Participant Mackenzie Bruger said, “This project has been a great learning experience for all of us and has most definitely furthered my business knowledge. It has been important for all us to tie in what we’ve been learning with a real-life situation.”

 This project was very beneficial in introducing a real world marketing atmosphere to Slinger High School students, and the Village of Slinger is looking forward to see the improvements owner Ast gives the local frozen yogurt shop.

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