Wasington County Fair 2021

VIDEO | Old Fleet Farm video from 2010 as West Bend preps for opening of new store

November 15, 2019 – West Bend, WI – Neighbors in West Bend have been waiting for years for a new Fleet Farm and it looks like it’s almost come to fruition. The store is just days from opening on Highway 33.

Below are a couple of old Fleet Farm advertisements. Do you remember these commercials?

What are you looking forward to most with the new Fleet?  How about removal of the line in the ads: Not available in West Bend or Clintonville.

The big day for the public is Friday, Nov. 22 – Grand Opening Celebration, Plus it’s Orange Friday!

Orange Friday at Fleet Farm



Here are a couple more details about Orange Friday at Fleet Farm.

Hunters need a one-stop destination before heading into the woods for deer camp. That’s why Fleet Farm hosts Orange Friday the day before the opening of firearm deer season in Minnesota, Wisconsin, Iowa and South Dakota.

On Orange Friday, Fleet Farm retail locations in Minnesota, Wisconsin, Iowa and South Dakota open an hour early – at 6 a.m. Orange Friday features door-buster deals on items that hunters need for a successful hunt. The first 500 customers through the doors will receive a limited-edition Fleet Farm “Orange Friday” blaze orange hat.

2019 Orange Friday Dates by State

The first Orange Friday sales event will begin in Minnesota and North Dakota on Friday, November 8. Then, Wisconsin and South Dakota host Orange Friday sales events on Friday, November 22. Finally, Iowa celebrates Orange Friday on Friday, December 6. All stores will open one hour early – at 6 a.m. – on their respective Orange Friday sales dates.

Last-minute Prep for Deer Camp

Orange Friday is one of Fleet Farm’s largest – and most popular – events of the year, bringing hunters of all ages in for one-and-done shopping to grab those last-minute needs for deer camp. Hunters can fuel up their trucks, get their hunting licenses, stock up on last minute gear and buy plenty of snacks for the tree stand.

“Orange Friday is a big event for our customers, who will stand for hours outside waiting for the doors to open to take advantage of our doorbuster deals,” said Heath Ashenfelter, Chief Merchandising Officer for Fleet Farm. “We ensure our cool weather gear, snacks and ammo are fully stocked, as these are huge sellers the day before deer opener.”


  • New store
  • Orange carpet arrivals
  • Presentation by Fleet Farm representatives
  • Ribbon cutting – done Fleet Farm-style  (will it possibly be with a chainsaw?)

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