VIDEO | Fleet Farm’s grand opening is today, November 22


West Bend, WI – Nothing could actually top the feeling when the new Fleet Farm, 3815 West Washington Street, opened Monday, November 18 in West Bend but today Fleet Farm is holding its grand opening and rolling out a couple Orange Friday specials.


Fleet Farm has been part of the West Bend community for nearly 60 years, but the former store location wasn’t big enough for loyal local customers. So Fleet Farm chose to triple the size of the original West Bend store and open a new location just two miles from the former store.

This move meant hiring 150 new team members and bringing a greatly expanded breadth and depth of products and services to the store.  It means 4x more pet selection, 3x more sporting goods, and a new Auto Service Center, Power Center Shop and Grill Shop. Fleet Farm is excited to bring West Bend customers the store they’ve been waiting for.

The big day for the public is Friday, Nov. 22 – Grand Opening Celebration, Plus it’s Orange Friday!

Orange Friday at Fleet Farm

Here are a couple more details about Orange Friday at Fleet Farm.

Hunters need a one-stop destination before heading into the woods for deer camp. That’s why Fleet Farm hosts Orange Friday the day before the opening of firearm deer season in Minnesota, Wisconsin, Iowa and South Dakota.

On Orange Friday, Fleet Farm retail locations in Minnesota, Wisconsin, Iowa and South Dakota open an hour early – at 6 a.m. Orange Friday features door-buster deals on items that hunters need for a successful hunt. The first 500 customers through the doors will receive a limited-edition Fleet Farm “Orange Friday” blaze orange hat.

All stores will open one hour early – at 6 a.m. – on their respective Orange Friday sales dates.

Last-minute Prep for Deer Camp

Orange Friday is one of Fleet Farm’s largest – and most popular – events of the year, bringing hunters of all ages in for one-and-done shopping to grab those last-minute needs for deer camp. Hunters can fuel up their trucks, get their hunting licenses, stock up on last minute gear and buy plenty of snacks for the tree stand.

“Orange Friday is a big event for our customers, who will stand for hours outside waiting for the doors to open to take advantage of our doorbuster deals,” said Heath Ashenfelter, Chief Merchandising Officer for Fleet Farm. “We ensure our cool weather gear, snacks and ammo are fully stocked, as these are huge sellers the day before deer opener.”


Tommy Schwai
Eaton's December pizza


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