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Cedar Lake Sales “Launch Into Summer” event April 8, 2023| By Dan Durbin

West Bend, WI – This Saturday, April 8, 2024, as part of Cedar Lake Sales(CLS) “Launch Into Summer” event, various Pro Staffers and the area’s top anglers and television celebrities, will provide free seminars to help anglers catch nearly anything that swims in Wisconsin’s lakes, rivers, and ponds. Sales will happen all week long.

Brian Bell, one of the owners of CLS, said the seminars are a great way to help anglers catch more fish, learn about current electronics and for customers to get a look at new boats for 2023 in their previous showroom and their new 10,000 sq ft expansion.

“These free seminars offer people a great chance to get coached up for fishing this spring and summer,” Bell said.  “We have some of the best Pro Staffers from the area running our boats on the local waters and even some national tournament champions, like Max Wilson, sharing information that will help people catch more fish this season.”

Bell also said that now is the time for people to cash in on some great instant rebates and choose from remaining in stock fishing boats and pontoons.

“We do have a good supply of pontoons and fishing boats from Crestliner, Caymas, Yarcraft, Bentley and Manitou” he said.  “And if people need to upgrade their electronics or even step into the new forward-facing technology from Garmin, Humminbird or Lowrance, we have units in stock.”

Bell added the seminars almost always fill up, so anglers should go to cedarlakesales.com and click on the Seminar Banner on the front page of the site to register for the seminars they want to attend. But if they don’t mind standing or sitting in a boat, they are welcome to just come when they can.

CLS also is a big supporter of local nonprofits groups and will have a brat fry that day from 11 a.m. to 2 p.m. put on by and to support the West Bend High School Fishing Club.

Tracy Ellingson is the Marketing Manager for CLS and also is a Club Advisor as well as a parent to a West Bend High School Angler.

“The club is a combination of students interested in fishing from both East and West High Schools,” she said.  “CLS loves supporting a local group that gets more youth out fishing.  The Club has several outings a year, speakers, fish fry’s and fishes in tournaments against other high schools.  It’s at times competitive but more importantly it’s a lot of fun for the youth anglers.  All proceeds from the brat fry that day will help support the club.”

Along with the free seminars there will be free giveaways and some great sales including thousands off a new boat, 25 percent of in-stock oil and personal flotation devices, and more.

The seminar line up, which preregistration for attendance is appreciated, can be found below:

9:30 AM: Rod and Reel Set Ups for Different Bass Fishing Scenarios with Pro Staffer Andrew Behnke

11:00 AM: The Ins and Outs of Live Sonar with Pro Staffer Max Wilson


12:30 PM: Trolling for Big Water Walleye with Pro Staffer Capt. Robert John Claus


2:00 PM: Snap Jigging for Walleyes with Pro Staffer and Sportsman’s Journal TV Tyler Trampe

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