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REAL ESTATE | VIDEO | Craft cocktails now being served as The Hive opens in Newburg, WI

Newburg, WIWesley Feest debuted his menu of craft cocktails to a St. Patty’s crowd on Friday, March 17, 2023, with the opening of The Hive, 526 Franklin Street, in Newburg, WI.
The Hive in Newburg, WI – courtesy Deanna Alexander
Formerly home to SimpleTims, on the corner Franklin and Newburg Streets, The Hive is Feest latest venture. It was early November 2020 when Feest opened The Antidote on N. Main Street in West Bend, WI.

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The Hive in Newburg, WI

Both establishments will allow Feest to serve a unique menu of hand-crafted alcoholic mixed drinks, but in Newburg he will also have space for a food truck this summer.

According to Village Administrator Deanna Alexander, Feest is planning a food truck adjacent to the bar for Friday fish fries and.

Photos courtesy Deanna Alexander

Feest is currently leasing the corner pub which was purchased by Dylan Setzer in November 2022 for $260,000.

During Friday’s opening, some of the St. Patty’s-themed specials included an Irish Redhead which featured whiskey, cranberry, grenadine, and Sprite.  There was also Irish Cola and The Boondock Saints which was a special mix of Jameson, ginger beer, orange bitters and muddled mint.
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On a history note:
There’s some interesting history on the corner of Franklin Street and Newburg Street in Newburg, WI. SimpleTims Pub is a warm and welcoming tavern at 526 Franklin Street. The charming small-town setting features a building with a storied past filled with gangsters, secret tunnels and a third-floor brothel.

This property is listed with the Wisconsin Historical Society

Previous names include: The Webster House, Nifty Fifties, White House Tavern, and SimpleTims.

A couple of interesting facts about the property:

  • The site was originally built as a hotel in 1849 by the founder of the Village of Newburg, Barton Salisbury.
  • Salisbury fell to an untimely death while constructing the 3-story building.
  • There are underground tunnels that connect the building to the old funeral home across the street; locals say the tunnels were used as a way to transport alcohol and ladies of the evening.
SimpleTims in Newburg, Wi

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Photo courtesy Washington County Historical Society
Photo courtesy Washington County Historical Society – original Webster House, now SimpleTims

An underground tunnel has been sealed shut except for a small space inside an interior wall in the lower level just to the north of the staircase. Inside is a round concrete pipe about 4 feet high that extends north through the side of the building. The entrance behind the brick wall is tight up against a wood frame wall.

A steep wooden staircase leads to the third floor where locals say, in the 1920s and 1930s, sections of the room could be rented by the hour.

The third floor is pretty bleak. There’s a lot of light, segments of wood floor and a 9-foot ceiling; each side of the room is partitioned into three sections. There are hooks on the wall to hang a hat.

Wendy Wendorf at Homestead Realty listed the popular corner tap in 2022.

Fair Park


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