May 12, 2025 – Horicon, Wi – Horicon Bank is pleased to welcome Erik Waisanen as their new Business Development Officer in Wauwatosa. With over 25 years of experience in sales, operations, and strategic business development across Wisconsin and the Midwest, Erik brings a wealth of knowledge and expertise to the Horicon Bank team.
Waisanen holds a Bachelor of Arts in Sociology and Political Science from the University of
Wisconsin – Madison, where he was also a proud member of the Wisconsin Football Team.
Notably, Waisanen is the mastermind behind the iconic Camp Randall Stadium ‘Jump Around’ tradition, a testament to his creativity and passion for community spirit.
Among his many accomplishments, Waisanen has won an Emmy Award for the ESPN Documentary on the Wisconsin Jump Around Origin and has actively contributed to charitable events such as Annual Make-Believe Ball and coaching for the JR Blue Dukes Football Program.
“Erik’s skillset is a great asset to our business team,” said Fred C. Schwertfeger, President of Horicon Bank. “We strive to be relationship bankers who care about our customers and
community. Erik’s experience demonstrates those same values in his work with local businesses.”
Waisanen shared his enthusiasm about joining Horicon Bank. “I am excited to join
Horicon Bank and contribute to its mission of building strong relationships with our customers and community. I look forward to leveraging my experience to help local businesses thrive and grow.”
Horicon Bank is a full-service community bank with 19 locations in communities across
Wisconsin.
