VIDEO: End of an era as the wall sign is removed at Century Farmhouse Soap in West Bend

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Feb. 21, 2017 – West Bend, WI – Under sunny skies and unseasonably warm mid-February temperatures Mike Hoeft of Kewaskum worked with his assistant to gently remove the signature logo that marked the back entrance to Century Farmhouse Soap the past four years.

Shop owner Ann Marie Craig stood on the curb, camera in hand capturing the end of an era.

Craig announced Feb. 15 that she would be closing her retail location after 15 years and taking her business in a different direction.

The overall decision to close the store “has been extremely difficult” according to Craig but the timing is right both personally and professionally.

Moving forward the Century Farmhouse brand will focus more on education rather than soap production and retail.

Today was also the last day Craig poured soap. Two big batches will go on sale soon.


Watch for that video, “The final pour” at






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