West Bend, WI – There is some great history at Auto Safety Center in West Bend.
The family-owned business got its start with Ralph Schmidt.
On September 1, 1965 Schmidt brought his specialty skills back home, opening his own business: Schmidt’s Safety Center at 444 North Main Street. His business grew only by word of mouth, and perhaps because of the bubble gum he gave the children, after checking the oil, the belts, tire pressure, filling the tank, and a full window wash. Schmidt sold the business in 1984 to Roger-Berth. The business is now a 3rd generation success (Auto Safety Center).
Ralph died Sept. 1, 2021. If you have any memorable stories about Ralph please note them below.
