April 27, 2023 – West Bend, WI – “Everyone asks me about the map,” said Brittani Wolf, owner of Rogue Beauty Bar, opening this fall 2023 at 109 N. Sixth Avenue in West Bend, WI. “It is a cartoonesque version of downtown historic West Bend and it has all the businesses from the 1970s maybe… and it’s very old and very cool.”
Wolf closed on the purchase of the building in February 2023. The map was a fixture under glass at the front counter when Paul Slesar opened his store Slesar Glass. “Paul even reached out and asked me about the map,” said Wolf. “My husband ended up finding it in the Dumpster.”
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The paper map, which is a little worse for wear, suffered a couple tears and dog-eared corners was found in a cardboard tube from Lieberman’s Gallery Picture Co. on West 35th Street in New York, NY. It’s unclear whether that was the original container for the paper map. A phone call and email have been sent to the company to see if it can shed any light on the maps and how they originated.
Some of the businesses highlighted include Tri-County, J&J Liquors, Center of Attention LTD Gifts and Collectables, the Steve Meyer home built in 1893 and Carl Mayer home built in 1859, and the Mail Drop.
Wolf said she is going to frame the map and put it up in her new store when it opens in fall 2023. Below is the original story about the Rogue Beauty Bar buildout that ran earlier this week.
The buildout at 109 N. Sixth Avenue in West Bend, WI is expected to take about six months as the former Van Beek Motor Co. turned Slesar Glass finds new life as Rogue Beauty Bar. Brittani Wolf is the owner with a vision.
“I had the honor of meeting with Paul Slesar of Slesar Glass and I hope to one day make this a legacy business to give to my daughter just like he made in this building,” said Wolf.
The remodel process started earlier this month as the building was gutted. Gone is the raised platform counter and reception area. The carpeting has also been removed along with some partitions.
“You can see the floors are pitched a bit,” said Wolf. “There used to be garage doors along the walls and vehicles would pull in and have their oil changed. Underneath the floor are drains and in the corner is a grease pit.”
Some history on the building: Erv Van Beek had a Plymouth dealership in the mid-1960s, then there was a printing press for the Daily News in the building and then Slesar Glass moved its business.
Neighboring businesses at the time included the old City Hall across the street, currently home to Time Investments. There were attorneys to the south, Winkler’s Office City was to the east and before Marth Realty was to the north, West Bend Amusement was on the back side of some Main Street buildings along with Hankerson’s Bakery.
It was the history and the unique architecture Wolf fell in love with when she toured the building, particularly the vaulted ceiling and the riveted metal beams.
The lower level features a unique metal door that led to an oil change pit below the showroom floor.
The former Slesar Glass building has been divided into two parts. Wolf, operating as Wolf Triple R, LLC purchased the southern half at 109 N. Sixth Avenue on February 24, 2023, for $376,000.
It was mid-2018 when Slesar had the building up for sale. Records show 109 and 111 N. Sixth Avenue sold November 17, 2020, for $500,000.
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Wolf said the new location will feature 6 -to- 8 rental suite locations, cosmetic tattoos, lash education, a float room which is a “glorified hot tub with 700 pounds of salt.”
The new Rogue Beauty Bar is expected to open in fall 2023.
