Cedar Lake Sales

VIDEO: Flashback to the 2016 traffic jam for the We Energies cookie book

Nov. 1, 2017 – West Bend, WI – The We Energies cookie book is here!  Distribution at the We Energies office on Sand Drive in West Bend starts around 11 a.m.

The video is a flashback to the 2016 cookie book distribution when police were called to the scene to help direct traffic as 6,000 books were handed out in a matter of four short hours.

Traffic control was needed as the line of cars ran from Jeff’s Spirits on Main, up Decorah Road four blocks and then south along Sand Drive. The hot-ticket item was the 27-page spiral recipe book.


“Merry Christmas everybody,” yelled one We Energies employee. Dressed in florescent lime green vests the staff from We Energies directed traffic into two lines as others doled out the paperback books that were stacked 2-feet high on metal carts.

“Can we have three,” asked one elderly woman who drove up, carpool style, with two of her friends.

“We only allow two books per car,” said the We Energies staffer … and then in stealth fashion she slipped one more book through the driver’s side window. “Merry Christmas,” she said.


Traffic for the annual cookie book distribution started lining up around 8:20 a.m.  even though the distribution didn’t get underway until 11 a.m.

This year’s book is unique as local celebrities have shared their recipes. Some featured recipes include Killer Brownies from Olympic Speed Skater Bonnie Blair, Lemon Shortbread Cookies from Archbishop Jerome Listecki and the host of Around the Corner West Bend – actor John McGivern has featured his Jelly Sandwich Cookies.

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If you missed today’s distribution there are other events left. Click HERE to see the schedule.



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