Downtown West Bend establishment may have cracked the recipe for Dick’s Pizza

West Bend, WI – The Inferno Bar & Grill, 140 N. Main Street, in West Bend thinks it may have cracked the recipe for Dick’s Pizza.

Inferno free soda

Dick’s Pizza was an institution in West Bend.

The original Dick’s Pizza dates to the 1950s when Dick Turnquist opened on north Main Street near where West Bend Tap & Tavern is located.

“In 1977 Turnquist started building the new restaurant on 18th Avenue but he was killed in a car crash three weeks before even opening,” said owner Earl Richter about the crash on Paradise Drive when Turnquist swerved to avoid hitting a dog.

An employee at the restaurant, Paul Schloemer became the new owner and ran the business for three years before Dave Wolf bought the pizza place in March 1980. Twenty-one years later in December 2001 Richter bought the business.

“We really grew the sales within the first three or four years,” said Richter. “My sales were probably fifty percent higher than anything they’d ever done but all of a sudden one restaurant after another started opening in this town.”

Dick's Pizza

Neighbors remembered a number of things about Dick’s Pizza; from the thin crust to the spicy tomato sauce to the hot cheese.

The Inferno Bar & Grill will have pizza at $3 off tonight, Thursday, March 26.

The full pizza menu is below. It also includes the soup of the day and chili options.  You can also combo the soups with sandwiches for discounts, and there is a “half a sandwich/cup of soup” option.

Inferno menu


The Inferno is also contracting for delivery. Click HERE to order food online and have it delivered.  Remember when using the online delivery page, specifically search for “The Inferno” in the upper right hand corner.

For those who want to call in and get food to go –  (262) 353-9016.

To help our community in this time of need and uncertainty, we have set aside a fund of $500 to help make sure nobody goes hungry.

If you are in need of assistance, we will offer up to $20 off any takeout food order from The Inferno. When you call in your order (262-353-9016) or stop in, just say you’d like help from the community fund. A discount will be applied. No questions asked.

Please stay safe and check on loved ones often!

Inferno free soda
Inferno with free soda
  1. Posted by Mary Riffel

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