Feb. 21, 2017 – West Bend, WI – After a couple of weeks of mulling over business names the owners of the former Benders Restaurant & Sports Pub are revealing their new name.
“It’ll be Ion Sports Pub,” said Nora Sanchez. “It’s a combination of the business partners first names Isaac, Oscar and Nora.”
Aside from the name change they’ve been some spiffing up of the interior with new paint, flooring and colorful lighting strips above the bar.
Sanchez said they could have red lighting when the Wisconsin Badgers play and green when the Packers are on one of their multiple 55-inch TVs.
Watch for Ion’s menu to be released in the coming week. Sanchez said they will feature gourmet burgers, pizza, wings and fish fries on Friday. There will also be Mexican fare including fajitas and margaritas.
The beer selections will be standard along with IPAs and Guinness.
Ion Sports Pub is expected to open for lunch and dinner in April. Stay tuned!
On a history note:
Steinbauer Jr. said they had no idea they were copying someone in town. He said they did an initial license check and found nothing but once Al’s Hideout was brought to light they totally understood the concern. (Yes… a little confusing.)
For several weeks Steinbauer and Sanchez kicked around some ideas and came up with Ion.