REAL ESTATE | The Beauty Collective opening in West Bend, Wi

The idea is simple, instead of renting a chair in a busy, open salon where conversations overlap and privacy is scarce, professionals here can close a door and create their own atmosphere. Each suite becomes customizable and personal.

“You shut the door, and it’s your own space,” Valind said. “It’s not like renting a chair. You can do whatever you want with it.”

The salon features eight private suites, with one double unit, allowing for up to 10 renters. Each room comes equipped with a reclining chair, hair sink, cabinetry, mirrors positioned for full visibility, and clever built-ins like pull-out work surfaces and towel storage.

The design anticipates the daily rhythm of salon life, down to hooks for coats and purses and adjustable shelving for tools and products.

But the charm of The Beauty Collective isn’t just in the details. It’s in the feeling.

Valind worked with a designer to create a palette that leans warm and welcoming rather than stark and modern. Think soft gold accents, organic tones, and a subtle country influence that matches the character of the doors and space itself.

“I just wanted it to be really comfortable,” Valind said.

The result is a space that feels relaxed, almost like a boutique tucked into a countryside lane, rather than a high-gloss, high-pressure salon.

Beyond the suites, shared amenities add another layer of ease. A customer lounge offers a place for clients to wait comfortably while color processes, complete with a coffee bar, water, and free Wi-Fi. It’s a thoughtful alternative to the old rows of dryer chairs or the all-too-common sight of clients waiting in their cars.

“People don’t have to sit out in the open,” Valind said. “They can have some privacy if needed.”

There’s also a private staff room with kitchen amenities, two bathrooms, and a utility area with washer and dryer access. All utilities, including heat, air conditioning, and dedicated Wi-Fi, are included in the rent, removing a layer of stress for small business owners just getting started.

Even the lighting has been carefully considered. Each suite’s overhead lights can be adjusted to different temperatures, allowing tenants to find the perfect balance for their work, whether that’s precision color or detailed styling.

“It can go from warmer to brighter,” Valind said. “We tested them all and picked what felt the most comfortable.”

Practical touches include an easy-access garbage system maintained by cleaning staff, while tenants manage their own suites with the option of shared supplies.

The overall effect is a place that understands its audience. Beauty professionals looking to branch out on their own often want independence without isolation, and The Beauty Collective threads that needle with quiet confidence.

On Sunday, May 17, 2026, at 1 p.m., Valind will host an open house, inviting potential tenants to explore the halls, peek into suites, and imagine their own business taking root.