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Groundbreaking today for new Russ Darrow Group Milwaukee Metro Auto Mall Dealerships

Sept. 21, 2018 – Menomonee Falls, WI – Russ Darrow Group, with 18 locations throughout Wisconsin, will break ground at 9 a.m. this morning, Sept. 21, for its new Honda and Chrysler Jeep Dodge Ram (CJDR) dealerships in Milwaukee at the Metro Auto Mall on the northwest side of Milwaukee off Hwy. 41/45 and Good Hope Road.

Local and state elected officials, as well as vehicle manufacturer representatives and members of the Russ Darrow Group management team and dealership staff, will attend the groundbreaking.

Mike Darrow, President and Chief Operating Officer, said he anticipates the new dealerships, which are tentatively scheduled to open in June 2019, will create more than 50 new jobs.



The development consists of approximately 10.67 acres of land, with the proposed buildings featuring modern and sleek designs, constructed per the respective manufacture’s requirements.

The Honda dealership will be approximately 40,000 square feet in size. The showroom is aluminum storefront framing and glass / aluminum composite panel. The entrance portal has a height of 30-feet, while the main showroom area is 27-feet high with a predominately clear anodized aluminum storefront and the service lane entrance 22-feet high.

The CDJR dealership, which will feature the new national design parameters, will have an approximately 25,700-square-foot building footprint with a 5,875-square-foot mezzanine.



“The Chrysler Dodge Ram classifications have a brand specific showroom and entry that maintains the current brand image, while the Jeep showroom exterior has a contemporary look with its own entry and architecture,” Darrow said.

The showroom is aluminum storefront framing and glass/aluminum composite panel. The Chrysler entrance portal is 28-feet tall, while the main showroom area is 26.5-feet tall. The Jeep showroom entrance is 26.8-feet tall and the service lane height is 20.5-feet. “The different heights create architecturally-interesting buildings,” said Darrow.

Each of the proposed structures will contain office, interactive showroom, parts, and automotive service facilities, together with outside display area for automobiles in a landscaped setting. In addition, an automobile rental subsidiary will be available for customers having their vehicles serviced.



The current Honda dealership is at 91st and Brown Deer Road. and the CJDR location is 76th Street south of Bradley Rpad.

Russ Darrow Group, headquartered in Menomonee Falls, is Wisconsin’s all-time volume auto retailer since 1965. Russ Darrow Group owns and operates dealerships in Milwaukee, Appleton, Green Bay, Madison, Waukesha, Wauwatosa, West Bend, Greenfield, and Sheboygan representing Chrysler, Jeep, Dodge, Ram, Toyota, Volkswagen, Honda, Nissan, KIA, Mazda, and Mitsubishi.

With over 1,000 employees, the company also operates a nationwide fleet and leasing business and has its own in-house financing company.


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