November 1, 2022 – Hartford, WI – Horizon Outfitters is open in a much larger space at 15 N. Main Street.
“Hey Everyone! We are now open in our new location. 15 N. Main St. We still have some merchandise to organize and put away so please excuse our mess. Stop in and see us.”
Horizon Outfitters first opened in April 2022 at 28 E. Jackson Street in Hartford, Wi.
Six short months later, the locally owned outdoor adventure and supply store is expanding.
“Since we’ve opened, we changed the store around a bit but for the size of our store and what we now carry we need more room,” said shop owner Robert Ott. “We have about 1,400 square feet in our old shop  and what we’re moving to is about 34,000 square feet.”
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Ott and his wife Elizabeth are moving to the former location of Expedition Supply on Main Street also known as the old Rippey’s Garage.
“We will be in the weekend of November 1,” said Ott. “We like the size and layout of the new store and we’re now in the same building as Expedition Supply.”
Horizon Outfitters has become a hotspot for freeze-dried foods and outdoor clothing. Below is a behind-the-scenes photo as the move-in process is underway to Main Street.
One of the big additions to the new store will be an archery department. “We all started doing archery and our daughter got into the sport and we love it,” said Elizabeth.
“We’re excited for the move, and we have a little trepidation,” said Elizabeth. “We’re relying on the community and hope they come in. We have a great store… we just need more people to see it.”
“We’re hoping the exposure on Main Street brings us more attention,” said Ott.
Ott is still in the midst of a 3-year lease on its current location. There are plans in the works for the space…. stay tuned as the couple explore an entertainment venue.
