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Remembering Jeffrey A. “Jeff” Reigle, 72, of Kewaskum, WI

November 24, 2023 – Kewaskum, WI – Jeffrey A. “Jeff” Reigle, 72, of Kewaskum, went to his heavenly home on Wednesday, November 22, 2023, surrounded by his loving family.


Jeff, a third-generation descendant of founder J.O. Reigle and the eldest son of James D. Reigle, leaves behind an enduring legacy of excellence and unwavering commitment to his family, his company, and the direct selling industry.

Jeff served as President & CEO of Regal Ware from 1992 to March 2021, during which time he led the company with remarkable integrity, inspiring growth, fostering innovation, and championing continual reinvention. His dedication to building a company that prioritized the well-being of its employees, customers, and communities was a testament to his leadership.

Reflecting on his father’s legacy, Jeff’s son, Ryan Reigle, who succeeded him as CEO, said, “My father was not only a brilliant leader but also a loving husband and father. He set a high standard for us as a family and as a company. His legacy of compassion, innovation, transformation, and commitment to our core values will guide us forward.”

 Joe Swanson, a long-time employee and President of SynergyOps, the manufacturing division of Regal Ware, shared, “Jeff was a remarkable mentor who always encouraged us to explore new ideas and contribute to the growth of the organization. He cared deeply about our personal growth and success and always made us feel like a part of the Regal Ware family.”

Jeff’s dedication extended beyond his company as he actively supported the direct selling industry. Believing in the transformative power of direct selling, he championed diversity within the industry and was inducted into the Direct Selling Association Hall of Fame in June 2018. He served as Chairman of the Direct Selling Education Foundation (DSEF) from 2004-2005 and as Chairman of the Direct Selling Association (DSA) from 2006-2007. More recently he was Chairman of the DSEF Board since 2019 and a Board Member of FaB Wisconsin.

In addition to his professional achievements, Jeffrey was a proud graduate of Carroll College in Waukesha, Wisconsin, earning his bachelor’s degree in business in 1973.

Jeff Reigle’s enduring legacy of leadership, dedication, and innovation will continue to inspire and guide Regal Ware as it moves forward. His loving wife and three sons will forever cherish the memories of a remarkable husband, father, and leader.

In honor of Jeff’s memory, Regal Ware will continue to embody the values and principles he held dear, ensuring that his legacy lives on through the company he loved.


Jeff was born on March 12, 1951, in West Bend to James “Jim” and Patricia “Patty” Reigle (Hawk).  He graduated from Kewaskum High School in 1969.

Jeff earned his Business/Economics Degree from Carroll University.  He was united in marriage to Jean Schaller on December 29, 1973, at Tippecanoe Presbyterian Church in Milwaukee.

Jeff worked for Regal Ware, Inc. in various capacities for 50 years, including President & CEO, and most recently as Chairman of Board.

Jeff was Past President of Direct Selling Association, Chairman of the Direct Selling Education Foundation, President of Cookware Manufacturers Association, Board Member of FaB Wisconsin, Bay-Lakes Council, and Boy Scout of America, as well as serving in various leadership capacities of non-profits and other businesses.

Jeff enjoyed traveling, cooking, golfing, and attending football games.  Jeff most enjoyed spending time at his vacation home in Door County with family and friends.

Jeff’s family includes his wife of almost 50 years, Jean; three sons, Matthew (Meghann), Ryan (Katie), and Scott (Ashley); six grandchildren, Olivia, Liam, Victoria, Anna, Roman, and Adalynn; father, James D. Reigle; two siblings, Jenny (Peter) Zack, and Doug Reigle; and nieces and nephews, Meghan (Sean) Cramer, Caitlin (Matt) Wilson, Colleen (Ian) Campbell, Colin (Jackie) Reigle, and Nate (Erica) Reigle.  He is further survived by cousins, other relatives and friends.

Jeff was preceded in death by his mother, Patricia “Patty” Reigle, and sister-in-law, Denise Reigle.

VISITATION:  Jeff’s family will greet relatives and friends on Thursday, November 30, 2023, from 4:00 p.m. – 7:00 p.m. at Peace United Church of Christ (343 First St – Kewaskum, WI  53040).  Visitation will continue at church on Friday, December 1, 2023, from 10:00 a.m. until the time of service at 11:00 a.m.

SERVICE:  A funeral service for Jeff will be held on Friday, December 1, 2023, at 11:00 a.m. at Peace United Church of Christ.  Reverend Eric Kirkegaard will officiate the service.  Interment will be held at the Peace Cemetery in Kewaskum after the service.

The family would like to thank Dr. Gary Herdrich and the Cancer Center At Froedtert West Bend Hospital, and Dr. Colin Mooney for their care and compassion.

The family requests memorials in Jeff’s name be directed to Peace UCC Church or the Cancer Center at Froedtert West Bend Hospital.

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