VIDEO | Long lines for the popular WE Energies Cookie Book

Nov. 2, 2017 – West Bend, WI – It felt a smidge like rush hour in Milwaukee… but without the road rage. And that looooong line of cars from the West Bend Police Department on Main Street to Decorah Road and then up Indiana Avenue to Sand Drive on Wednesday was all because of that popular We Energies Cookie Book.

Volunteers and staffers and retirees from We Energies were busy handing out about 6,000 books.

It’s not just ANY cookie book by the way – it’s THE cookie book of the season and it’s tradition in West Bend to wait in line to get yours.

How popular is it? West Bend Police and the State Patrol were out swinging traffic from about 10 a.m. to 3 p.m.

Cars started lining up at 8 a.m.  And check out the two retired employees that come back each year to help…


Dairy Queen, hot cocoa

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