December 20, 2019 – West Bend, WI – The City of West Bend is pleased to announce the hiring of its first Marketing and Communications Director, Jessica Wildes. Serving as the marketing department head, Wildes will create the first-ever marketing and communication plan for the City.
Wildes will develop and design materials to support new programs, initiatives, and advertising to attract new business and tourism. Wildes will also represent the city in media communications, oversee Community Television programs and operations, and serve as chief social media contact.
“We are excited to promote the City of West Bend in an expanded, innovative, and strategic manner,” said City Administrator Jay Shambeau. “Having Jessica join our team will provide us with a new opportunity to build awareness of the tremendous assets within West Bend. Her marketing expertise and professionalism will be welcomed with open arms by our City family.”
Wildes has more than 10 years of marketing and communications experience. She will transition to the City from her role as Director of Communications and Marketing at the Museum of Wisconsin Art (MOWA) in West Bend. During her time at MOWA, Wildes worked to build solid relationships with local government and regional organizations.
She earned more than $83,000 in grant funding for marketing exhibitions and special events, and elevated brand awareness to support significant increases in museum attendance and engagement. Wildes holds a Master’s Degree in Integrated Marketing Communications from Eastern Michigan University and is Vice President of the Visit Washington County Executive Committee.
“I’m honored to serve as the first Marketing and Communications Director for the City of West Bend,” said Wildes. “West Bend is a vibrant community with incredible resources, attractions, and opportunities for economic growth. It has boundless potential and I look forward to contributing in meaningful ways.”
Wildes begins her new role as Director on Monday, January 6, 2020.