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Groundbreaking Ceremony for New Morrie’s West Bend Honda is Thursday, Nov. 1

Morrie's West Bend Honda

Morrie’s Automotive is breaking ground Thursday, Nov. 1 on a new West Bend, Wisconsin, Honda dealership. The ceremony will mark the beginning of construction which is set to be completed by late summer 2019.

The new facility will be the first Honda dealership in West Bend and the first dealership for Morrie’s Automotive in southeastern Wisconsin. In entering the market, Morrie’s plans to change the automotive ownership experience by introducing the community to its ‘Buy Happy®’ philosophy. ‘Buy Happy’ is about simplifying and delivering a stress-free automotive experience. And it’s about making ownership fun, convenient and unlike what people come to expect from dealers. ‘Buy Happy’ is rooted in a number of promises including Morrie’s Best Price First, its no-haggle approach to selling cars.

When complete, the West Bend Honda will be the third Morrie’s dealership in the state of Wisconsin.

During the groundbreaking ceremony and development of the dealership, Morrie’s will use its ‘Tiny Morrie’s Honda’ trailer in West Bend to engage the local community. The miniature dealership will allow shoppers to get a taste of what is to come and serve as a platform for hiring fairs, driving clinics, community engagement and Honda product demonstrations in the months prior to the opening of the dealership.


  • Photo/video of groundbreaking ceremony
  • Photo/video of Tiny Morrie’s Honda
  • Interview with Karl Scmidt, Chief Executive Officer Morrie’s Automotive

WHEN/ WHERE:                           Thursday, Nov. 1, 10am – 2pm

                                                           3215 W. Washington St.

 West Bend, WI 53095

 (Southwest corner of Hwy 33 and Scenic Dr. W)





                                                         *Formal program from 10:30-11am. Refreshments provided.



Morrie’s Automotive Group was founded in 1960 and is based in Minnetonka, MN. Morrie’s operations are rooted in its Buy Happy® philosophy, a commitment to bettering the car ownership experience and making meaningful connections with the motoring community. Morrie’s Automotive Group currently represents 14 new car brands including Aston Martin, Audi, Bentley, Cadillac, Ford, Genesis, Hyundai, Lincoln, Maserati, Mazda, Mercedes-Benz, Nissan, Subaru and Volkswagen at dealerships located in Minnesota and Wisconsin. The new additions of Honda, Jaguar, Land Rover in 2019 will bring the count to 17 brands. Visit morries.com to learn more.


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