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First look at design for new Dairy Queen in West Bend

October 5, 2020 – West Bend, WI – Neighbors in West Bend will soon be welcoming back a Dairy Queen franchise as Kevin Scheunemann confirmed the purchase this week of the former Mutual Mall, 1043 S. Main Street, in West Bend.
“Yes.  The property became available after we talked on July 9,” said Scheunemann.
On  July 9, 2020, WashingtonCountyInsider.com confirmed Scheunemann, owner of the DQ’s in Kewaskum and Jackson, was actively looking to open a DQ in West Bend.
“We are excited, as a locally-owned family business, and as the local franchisee of the DQ brand, to be working with the City of West Bend to re-vitalize this property next to City Hall.  I am especially excited we were able to take this very important first step toward bringing, and restoring, the DQ brand back to West Bend.  West Bend has had a long tradition of DQ in the community, and we will be bringing that iconic tradition back with a new, exciting, prototype G&C “3.0 style” building.”

Dairy Queen

Scheunemann said, “I signed the paperwork in July to authorize the American Dairy Queen engineer to evaluate the property and begin putting together the concept plan layout for approval by the City of West Bend.
“I will have a timelime update once we receive concept plan approval from the City.”


Dairy Queen design

“The existing building on the site is going to be entirely demolished once City has approved the new concept plan.”
Mutual Mall

The West Bend Common Council went into closed session Monday, August 3, 2020, to discuss the Mutual Mall purchase agreement. After 23 minutes the council returned to open session and voted 7 – 0 to approve the agreement. District 1 alderman John Butschlick was absent.

Closed session agenda


In February 2019 the City listed the purchase price of the parcel at $500,000. There was no assessed value because it was owned by the City and therefore tax exempt.


The WB-15 Commercial Offer to Purchase was signed July 30, 2020; the buyer UniMatrix Zero, LLC purchased the property for $425,000 with earnest money of $50,000.

There were a couple of contingencies in the deal:

The property is being sold in “as-is” condition. Buyer is solely responsible for removing the buildings currently located on the property. Buyer shall be solely responsible for removing and closing driveway connection with City Hall prior to commencing any business operations on the Property. Buyer shall submit a full site plan by October 1, 2020 for consideration at the November West Bend Plan Commission meeting.

It was February 2014 when both Dairy Queen locations closed in West Bend. Do you remember their locations? ((For extra credit – there were three DQ locations in West Bend. Can you remember the third site?))
Horicon Bank



  1. The 3 former Dairy Queen sites were: Where Panda Express (S. Main) is located, Don Ramon (Wildwood Rd.) and right across (east) from Braising Pan (Park and North Main). This one was the original and very small.

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