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Loyalty Day Parade steps off at 9:30 a.m. from Main and Oak in West Bend

April 29, 2017 – West Bend, WI –  The city of West Bend will be celebrating Loyalty Day today with a huge parade and dignitaries from across the state.


Loyalty Day is observed nationally. All VFW Posts will be invited to take part, but so are all other veterans organizations, bands, marching units and others from across Wisconsin.


The event will kick off with a parade beginning at Badger Middle School at 9:30 a.m., followed by a celebration at Regner Park.


For more information on the event and parade, visit


There’s only one Loyalty Day parade in each state each year. Last year Pleasant Prairie was the host city.





On a history note: Loyalty Day was first celebrated in 1921 as “Americanization Day.” It was a way for people to reaffirm their loyalty to the United States and recognize the heritage of American freedom. The first national observance was declared by President Dwight D. Eisenhower on May 1, 1955; three years later it was deemed an annual holiday.



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