March 21, 2023 – West Bend, WI – The Bell family at Cedar Lake Sales & Service had a celebration Tuesday as they christened their new heated pontoon boat showroom at 3820 Hwy 33 W.
“This was a big need for us for many years,” said Alan Bell. “We knew we had to expand to build this showroom for our customers to show off our product more and more; we talked about this for years and finally it came to fruition.”
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The new showroom provides space for up to 45 pontoon boats. The other building is a bit larger than 12,000-square-feet and we house our fishing boats there,” said Alan. “This is primarily our pontoon showroom and it’s a little shorter than the other building, but we ran it up to the lot line.”
“Before we did this all-in-one building. The problem was we had so many more products and they were always outside during winter but now everything is inside, and we couldn’t be happier.”
The indoor space is unique with a raised platform walkway so customers can step inside the deck of the pontoon and give it a “test sit” and explore the interior.
“The showroom is very well lit and all the windows and doors help show it off,” said Alan.
After the groundbreaking in late 2022, the patriarch and founder of Cedar Lake Sales & Service, Don Bell, passed December 3, 2022.
Alan said his dad would have been proud. “Dad was at the initial building going up,” he said. “He would have been happier than heck to see this final product.”
