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REAL ESTATE | VIDEO | New Festival Foods opening in Hartford, WI

Hartford, WI – There’s lots of anticipation building for the opening of the new Festival Foods in Hartford, WI. Below is a quick look inside the new store from about a month ago.

Skogen’s Festival Foods will open its newest location at 6 a.m. Friday, August 12, at 1275 Bell Avenue in Hartford, Wisconsin. The store will be open daily from 5 a.m. to midnight.

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Mark Skogen, president and CEO of Festival Foods, said the company is excited to expand to Hartford and serve new guests who seek selection, value and service excellence.

“Our goal is to provide an enjoyable shopping experience for every Festival Foods guest,” Skogen said. “It’s an honor to join the Hartford community, and we’re looking forward to providing our newest guests with excellent product quality and exceptional value.”

With a roster of 250 associates, the Hartford Festival Foods is the first in the chain’s history to offer a Caribou Coffee drive-through for guests on the go. Conveniently located near the front entrance is a prepared fresh food line-up and seating area, where shoppers can enjoy a meal or snack, such as Asian stir-fry, Hissho Sushi, pizza and gourmet popcorn.

Shoppers will also find Festival Foods’ traditional favorites — a scratch bakery, hot food bar, take-home meals, organic foods, and wine and spirits, along with extensive deli, meat and sustainable seafood selections. Catering, online shopping and store pickup services also will be available.

The Hartford Festival Foods will feature the latest energy-saving equipment and offer a brat stand for nonprofit fundraisers.

It was December 28, 2020 when WashingtonCountyInsider.com broke the story about the sale of the property and tied the buyer in as the corporate owner of Festival Foods

Both parcels sold to MKB Hartford II LLC for $925,000 each. MKB Hartford II LLC is listed as “a Wisconsin Domestic Limited-Liability Company filed on December 4, 2020. The company’s filing status is listed as Organized and its File Number is M113433. The Registered Agent on file for this company is Kirk Stoa and is located at 3800 Emerald Dr E, Onalaska, WI 54650.” Kirk Stoa and 3800 Emerald Drive in Onalaska is also the address tied to Festival Foods and Stoa is listed as Executive Vice President & Chief Financial Officer at Festival Foods.

Festival Foods

Plans for the new Festival Foods with a Caribou Coffee on the west endcap were reviewed and approved by the Hartford Plan Commission in June 2021.

Festival Foods

Construction on the state-of-the-art grocery started in mid-2021 with a target finish of summer 2022.

Festival Foods

The store is looking to fill around 250 associate positions on its Hartford team and there are currently 10 jobs posted for Department Manager, Assistant Manager, etc. Click HERE to apply.

Strip mall, Hartford

A couple notes:

  • The neighboring strip mall is “in the planning stages” and there are “a number of interested tenants in the space.” (see above)
    • New Festival Foods signs went up in early May 2022.
    • signs for FestivalFestival Foods
    • That former Ponderosa Steakhouse across the parking lot opened in June 2022 as a Culver’s.

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