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VIDEO | REAL ESTATE | New Festival Foods in Hartford, WI now open

Hartford, WI – The new Festival Foods in Hartford, WI opened today, Friday, August 12, 2022. Actually, the store had shoppers on Thursday, and there was a total buzz of activity as the bakery cases were filled, deli trays were stacked, the meat counter was loaded with prime cuts, and the final to-do list was checked as the new store prepped to officially open.


Skogen’s Festival Foods will open its newest location at 6 a.m. Friday, August 12, at 1275 Bell Avenue in Hartford, Wisconsin. The store will be open daily from 5 a.m. to midnight.


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Mark Skogen, president and CEO of Festival Foods, said the company is excited to expand to Hartford and serve new guests who seek selection, value and service excellence.

“Our goal is to provide an enjoyable shopping experience for every Festival Foods guest,” Skogen said. “It’s an honor to join the Hartford community, and we’re looking forward to providing our newest guests with excellent product quality and exceptional value.”

With a roster of 250 associates, the Hartford Festival Foods is the first in the chain’s history to offer a Caribou Coffee drive-through for guests on the go. Conveniently located near the front entrance is a prepared fresh food line-up and seating area, where shoppers can enjoy a meal or snack, such as Asian stir-fry, Hissho Sushi, pizza and gourmet popcorn.

It was December 28, 2020 when WashingtonCountyInsider.com broke the story about the sale of the property and tied the buyer in as the corporate owner of Festival Foods

Both parcels sold to MKB Hartford II LLC for $925,000 each. MKB Hartford II LLC is listed as “a Wisconsin Domestic Limited-Liability Company filed on December 4, 2020. The company’s filing status is listed as Organized and its File Number is M113433. The Registered Agent on file for this company is Kirk Stoa and is located at 3800 Emerald Dr E, Onalaska, WI 54650.” Kirk Stoa and 3800 Emerald Drive in Onalaska is also the address tied to Festival Foods and Stoa is listed as Executive Vice President & Chief Financial Officer at Festival Foods.


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Plans for the new Festival Foods with a Caribou Coffee on the west endcap were reviewed and approved by the Hartford Plan Commission in June 2021.

Festival Foods

Construction on the state-of-the-art grocery started in mid-2021.


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